MANSFIELD DOWNTOWN PARTNERSHIP

ADVERTISING AND PROMOTION COMMITTEE

Mansfield Downtown Partnership Offices

Tuesday, July 28, 2009

5:00 pm

 

DRAFT MINUtes

 

Present:          Dean David Woods, Dee Goodrich, Betsy Paterson, and Kristin Schwab

 

Staff:               Kathleen Paterson

 

1.  Call to Order

 

Dean David Woods called the meeting to order at 5:05 pm.

 

2.  Public Comment

 

There was no public comment.

 

3.  Approval of Minutes

 

Betsy Paterson moved to approve the minutes from May 14, 2009.

 

Dee Goodrich seconded the motion.

 

The Committee approved the minutes unanimously.

 

4.  Update on Storrs Center Project including communications

 

Kathleen Paterson reported to the Committee that the Connecticut DECD approved a scope of work for design and engineering for Storrs Road.  She said that after going through a competitive process, the Town chose BL Companies to do the work.  Ms. K. Paterson noted that the next step is to hold a kick-off meeting with key stakeholders in the upcoming months.

 

Kristin Schwab asked who the term “stakeholders” included.

 

Ms. Paterson replied that the stakeholders included area property owners, the Town, the University, and neighboring residents.

 

Ms. K. Paterson told the Committee that Cynthia van Zelm has continued to meet monthly with representatives from LeylandAlliance and a small group of Partnership members to discuss communications as they relate to the Storrs Center project.  She added that LeylandAlliance plans to have an updated “town paper” at the Sixth Annual Festival on the Green.

 

5.  Review of Communications Plan

 

Ms. K. Paterson reviewed the communications plan with the Committee.  She reported that she and Stephanie Livolsi from LeylandAlliance are in the process of updating two of the panels on the informational kiosk.  She also shared with the group the new tri-fold display boards, one of which is on display in the Mansfield Community Center.

 

6.  Update on Banner Program

 

Ms. K. Paterson reported that $480 of the $570 needed had been raised and that the spring/summer banners have been installed.

 

7.  Update on the Festival on the Green

 

Ms. Paterson reported that plans are moving ahead for the Sixth Annual Festival on the Green.  She said that the music had all been confirmed, including the UConn Marching Band, Kidsville Kuckoo Revue, and James Montgomery Band.  She explained a new feature, the Local Talent Showcase, which will include Pete Haddad’s Hubba Bubba Magic Show, Miss Kelly’s Dance and Drama Dance Troupe, Husky Bhangra, and Spencer Hamlin and Chuck Eaton.  Ms. Paterson noted that the School of Fine Arts will have a strong presence once again.  She also mentioned that many vendors and activities are still being finalized.

 

8.  Update on Fall Newsletter

 

Ms. K. Paterson told the Committee that she had begun the process with the Chronicle and that the newsletter would be published two weeks prior to the Festival on the Green, on Tuesday, September 1.

 

9.  Adjourn

 

The meeting adjourned at 5:45 pm.

 

 

Minutes prepared by Kathleen M. Paterson